As the holiday season is rapidly approaching, retailers will need to gear up to meet the needs and accommodate the influx of customers. One surefire way to aid in the customer experience, as well as benefit the retailer, is to implement digital signage!

There are many considerations when it comes to deciding upon digital signage for a retail location. But don’t worry, our team has you covered – below please see a list of questions to ask yourself before diving into your digital signage installation:

1.What do you want your digital signage to accomplish?

This is important to ask yourself – do you want customers to be able to interact, or simply view your signage? You’ll want to determine what’s the best type of device to install. By installing something like the Peerless-AV Indoor Portrait Kiosk, customers would be able to view important information like product promotions, but also interact to gain further insight on things like inventory or even pay a store-specific credit card bill.  If you’re looking to promote special sales or new releases, an interactive display won’t be needed.


2.How are you going to accomplish these goals?

The content that’s included on these displays will be the key to your success! Make sure you take the time to craft your message, and make sure it’s easily digestible for your viewer. It’s also important to make sure that the content available on the kiosk or digital sign is frequently updated – this is one of the perks of presenting your information digitally, it can be readily changed.


3.Will your display be in a safe and accessible location?

It takes careful planning to make sure that your digital application is in the most effective and safe spot. While you want the most eyes on your messaging, you also need to make sure it is compliant under the American Disabilities Act. In order to meet ADA compliance for screen height positioning, the max height is 48 inches – the tested average height that works for those in wheelchairs. Also, if the kiosk is mounted on a wall and is between 27 and 80 inches off of the ground, it can’t protrude more than 4 inches into any walking space or passage way.

You’ll also want to make sure that your display or kiosk is accessible in case maintenance is needed. By utilizing a mount like Peerless-AV’s SmartMount Supreme Full Service Video Wall Mount, installation and set up is quick, and a pop-out quick release function allows for easy access.


4.How are you going to measure the success of this display? 

Any goals you set for your digital signage solutions should be tracked and measured to determine your success. For example, if your mission was to promote in-store sales, track the revenue correlated to those promotions. If your goal was less tangible, like to increase customer engagement, be sure to figure out another way to measure that success.

Are you interested in setting up digital signage for your retail store this season? We’d love to help!

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