If you hold a position related to making tech-based decisions for your company, you’re likely considering some type of digital signage, whether it be to communicate to customers, employees, students, or others. While assessing the need for digital signage is usually the first step, evaluating the solutions that are on the horizon and what will best serve your goals is equally as important.
For retail applications in particular, it is even more crucial to look to the future, especially as retailers are consistently needing to compete with online shopping. To survive, they will have to offer something that the online world is struggling to provide. As I’ve witnessed this progression over the years, I have put a lot of thought into what the future holds, and it will focus on an integrated customer experience: the ability to create and provide a shopping experience, get instantaneous feedback directly from the consumer on their wants and needs, and then react.
Machine Learning and AI to be Integral for In-Store Experiences
As expected, retail signage will continue to be important to the entire in-store experience. While ignoring digital signage has been an issue in the past, I foresee large advancements in analytics through the use of cameras and facial detection software. Signage content will become automated to engage and adapt to customer behavior, as well as create more meaningful campaigns. The integration of AI, artificial intelligence, with digital signage, will help create personal assistants for customers while they shop. Machine learning and automation will be key to using insights to draw in more customers than ever before.
Creation of More Content-Aware Customer Experiences
Retail digital signage has the opportunity to capitalize upon the ever-present internet of things, IoT, in order to enable and implement content-aware customer experiences. For example, digital signage in retail can take advantage of RFID tagged products by putting forward event-driven content for specific products and offering real-time inventory on any RFID items. Or, it can use facial recognition to display offers tailored to a consumer’s preferences on digital signs.
Move from LCD to More Advanced Direct View LED
Another major trend in retail digital signage is a move away from LCD displays toward more advanced LED displays. LED displays are decreasing in cost and, aside from becoming more common in general, they are also becoming more advanced. In fact, direct view LED displays are creating immersive experiences and allowing for creative implementation. For instance, the Peerless-AV® SEAMLESS LED Solutions team has created many digital signage solutions for different needs. Anything can be customized to create an immersive experience for retailers and consumers.
We have a lot to look forward to in the realm of retail digital signage.
Want to learn more about how Peerless-AV can help with your retail digital signage needs? Check us out online at www.peerlessav.com!