Peerless-AV’s Tips for Outdoor Digital Signage & Display Integration
From kiosks to digital menu boards, digital signage is a powerful way to create brand consistency, drive sales and loyalty, as well as keep customers informed and safe. With digital signage, quick serve restaurants (QSR) can easily and regularly update their displays to ensure they are providing the most up-to-date information to their customers.
As leaders in the AV manufacturer space, Peerless-AV looks forward to helping brands and businesses make the most out of their digital signage. Learn more about our best tips and tricks for digital signage below!
Weather Durability
Digital signage solutions designed for outdoor usage must reach a specific set of standards to ensure the longevity of the product. For example, our Outdoor Digital Menu Boards are all-weather rated, meaning they are designed to withstand harsh elements and temperatures.
In addition, visibility is an important factor to consider when installing an outdoor display. We recommend looking for a commercial display equipped with an automatic sensor that adjusts brightness in all types of weather and conditions. The appropriate display will ensure that customers can easily read branded content, promotions, and more.
Content Quality
Outdoor displays allow businesses to display their content in a fun and engaging way. Displays with a clear, crisp picture, and full HD resolution ensure an easy and satisfying experience for customers. When ordering at a drive-thru, consumers are looking for a menu that is bright, colorful, and most importantly, easy to read. Having an outdoor display that meets consumers’ needs will help promote efficiency, sales, and more.
Flexibility
Digital menu boards allow QSR and fast casual restaurants to change promotions, prices, and highlighted items efficiently and remotely. With advanced features, digital menu boards allow for menu swaps throughout the day.
It’s important to ensure that your digital menu allows for editing from anywhere, so that they will continue working even if your network is down. This is particularly beneficial for restaurants with multiple locations, time zone differences, or separate menu offerings.
Digital signage is an important tool that restaurants and businesses can use to improve efficiency, create consistent messaging and branding, and much more. If you’re looking to revamp your business’s outdoor digital signage solutions, contact us today!
