Black Friday & Retail Digital Signage: Top 3 Tips

for Retailers

Next week consumers will be fully emerged in the shopping event of the year – Black Friday! A poll done by the New York Post predicted that around 95% of adults in the United States plan to participate in upcoming Black Friday and Cyber Monday deals, with around ⅓ planning to shop in person.

With the help of digital signage, retailers can keep their shoppers informed on Black Friday sale prices, unique offerings, rewards, and more, which will help maximize a high return on investment from holiday shoppers. Read on for our top three tips that will make your digital signage the best and brightest this holiday season.

Content Quality

Standing out amongst the immense crowd of shoppers and other retailers is extremely important on Black Friday. Whether it’s utilizing bright colors, creative messaging, or QR codes, your brand should plan to create a fun and engaging experience for customers. We recommend utilizing clear, yet concise, messaging to ensure potential shoppers are aware of your store’s discounts, offers, and more.

Consider Placement

The placement of your store’s digital signage is key, especially around the holidays! When planning the placement of your business’s digital signage, take into consideration the typical foot traffic and patterns of customers. These factors will help you predict the ideal spots for installing digital signage solutions to showcase promo codes, product updates, and more.

Condition of Your Digital Signage

The overall quality and condition of a business’s digital signage can make or break a good retail display. Luckily, there are plenty of new and sleek digital options to upgrade to this holiday season. To keep customers safe ahead of the holiday season, retailers must ensure their signage is in top shape. If your business is planning on installing new displays, take the time to thoroughly research different factors, such as the type of mounts, ideal mount placement, and mounting structure. For brands sticking with their current setup, we recommend testing all aspects of the digital signage solution to prevent unforeseen setbacks or potential injuries to customers or store employees due to faulty installations.

Digital signage is an opportunity for your brand to truly make the most out of Black Friday this year. Has your business started prepping its retail signage for Black Friday? Let us know in the comments below.

For more information about Peerless-AV’s diverse lineup of digital signage and AV solutions for retail applications, please visit https://www.peerless-av.com/pages/retail.