How to Get Lucky with Digital Signage
Luck comes in many forms, but businesses know one of the ways ‘luck’ is experienced is when it leads to financial success! Digital signage can make a huge impact on how establishments reach the pot of gold at the end of the rainbow.
Here are just a few ways that integrating digital signage solutions can improve ROI and be any business’s lucky charm.
Time (and money) Savers
Static signage can take months to update and comes with a hefty price tag each time a change is needed. Additionally, static signage involves more installation time once printed. This can cause disruptions to both employees and customers during this process.
Digital signage is the way to make all needed announcements, adjustments, and updates remotely through a cloud-based system. This only takes one employee and the results are instant, meaning businesses won’t miss a beat while also saving on labor and print costs.
Outdoor-certified digital displays can also last longer and be more durable when used in drive-thrus, outside stores, or in other locations exposed to outdoor elements such as sun, rain, and wind, where static signage may become damaged or hard to read over time.
Digital signage also gives businesses more bang for their buck by being more effective for customer engagement. For instance, 80% of shoppers say they have entered a store because digital signage caught their interest. Also, 47% say they remember specific ads and messages displayed on digital signage. Making messages eye-catching and memorable is one of the best ways to keep a brand top of mind and guarantee a lucky future!
Keep it Modern
Digital signage solutions often appear more modern to customers, especially as touchless and interactive signage gain popularity. The easy adaptability of digital signage ensures that when updates are needed, business owners won’t have to manually update their information with pen and paper notes or other forms of physical editing when waiting for new signage to be printed. This small touch adds a level of luxury to the overall look and experience of digital signage, elevating the business’s value.
Additionally, commercial-grade digital displays maintain their brightness and clarity, never becoming dingy like static signage can over time. This ensures each customer’s experience to be easy-to-read and clear while maintaining a professional look for the business.
Make Customers Happier
The luckiest businesses have the most satisfied customers. Digital signage can have a huge impact on customer experience! Research shows customers who interacted with digital signage while at an establishment reported a 46% higher satisfaction rating.
Digital signage can contribute to a decline in perceived wait time due to interactive qualities that are appealing to customers. This makes customers feel their experience was efficient. Higher satisfaction can also lead to higher customer retention, something that can make any business feel lucky.
Digital signage can be the lucky four-leaf clover that makes for a green future. Visit www.peerless-av.com/pages/digital-signage to view Peerless-AV’s diverse lineup of digital signage solutions for your next installation.