nick belcore peerless-avOn behalf of everyone at Peerless-AV, I am pleased to announce that Nick Belcore has been promoted to Executive Vice President.

In his new role as Executive Vice President, Belcore will work on Sales and Business Development initiatives generated from the company’s worldwide headquarters in Aurora, Illinois.

Belcore will help oversee the development of strategic business relationships and the Business Development team, which along with the company’s EMEA business (based out of their European HQ in London), manages global digital signage installations and programs for large-scale retail and commercial customers. Belcore will also work closely with the product management team to ensure the success of each product launch, researching all new product development requests, and prioritizing launches based on evolving market needs.

One of his first acts as EVP has been to help globalize the business development team to ensure continuity of performance for OEM partners worldwide. Belcore will now oversee all of the sales for North America, Canada, South America and Australia. In his new role, Belcore is also a voting member of the Board of Directors.

Prior to his promotion, Belcore served as Vice President of North American Sales, where he led the sales and business development teams responsible for the Americas.

Drawing on more than 17 years of sales and management experience, Belcore has represented products and brands generating revenue in the hundreds of millions of dollars. He has worked with multiple Fortune 500 companies, supporting product launches for several “best in category” products.

A qualified expert on digital signage, Belcore and his team have led merchandising, display, and logistical efforts for a number of home center chains including Wal-Mart, K-Mart, Target, Rite Aid, and many others.

Belcore has earned numerous national sales achievement awards for excellence throughout his career and is also a Digital Signage Certified Expert (DSCE). Learn more about Nick in our Meet the Authors blog post.