In this day and age, on-demand content on our phones and televisions is the expectation, an expectation that continues to manifest itself in nearly every environment we enter.

By communicating digitally, retailers, restaurants, universities, corporate offices, and more are able to quickly and easily change or tweak content while it’s live or relatively live. Digital signage too allows end-users to communicate with customers and employees in an even more engaging and stimulating manner than ever before.

While it might be most exciting to consider ways that content can entertain readers, it is most important to define the messaging and evoke the ideal emotions in communications. In essence, it’s not just about the words you select, but also about how your signage makes readers feel.


  • Red for Excitement: Many experts in color theory suggest red increases the heart rate, making it ideal for impulsive decisions, but not a good idea for places you’d like folks to stay a while as it may repel customers. Generally speaking, bright colors are inappropriate for places of relaxation such as sit-down restaurants and should be reserved for use in increasing excitement and demanding attention, making it a good color for fast food restaurants and the reason it is used for stop signs.
  • Green for Harmony: Traditionally, green evokes calm and is soothing. It is also associated with freshness, healthy foods, nature, and the like. Soothing greens not only can be used to display service or food menus, but also imagery of the fresh and natural foods and products guests will be served or experience. This can be a great selection for spas, health food stores, and casual restaurants looking for folks to sit and stay a while.
  • Warm Earth Tones for Relaxation: In addition to softer greens, these colors too help customers relax, making them a great choice for places in which one would be expected to say a while. This color theory should also apply to how bright signage is—more muted content should be used in environments like these.

Digital Signage Benefits

In addition to making the customer/employee more informed and feel good, digital signage has many benefits for companies, particularly when compared to static signage.

  • Flexibility: Digital signage offers the flexibility needed to update content. Promo items and menu content can be quickly changed.
  • Increase in sales: Animated content is more eye-catching and engaging than static signage, which further entices customers to make additional purchases. This too offers companies the chance to visually promote new or the most profitable options.
  • Decrease in operational costs: No longer will a company need to regularly pay to replace signage due to wear and tear, updates, promos, etc.

Staying ahead of the technology curve and improving your company’s signage offers an opportunity to meet your customers’ needs and improve both engagement and profits, something your company overall is bound to reap the benefits from.

Moreover, your customers are people, too. How do you want them to feel?

What colors have been your selections for your home and company? Tell us below.


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