LG recently published a case study on the renovation project at the Greater Columbus Convention Center (GCCC), featuring our SmartMount® Flat Wall Mounting System. Continue reading for an overview of this exciting project!

Objective 

“As a part of a major expansion and renovation project in 2017, the Greater Columbus Convention Center (GCCC) sought to create an immersive visitor experience in the high-traffic hallway connecting the North and South Hall. Specifically, the team sought to use a digital signage solution that would serve as a sightseeing spectacle within the 1.8 million square-foot facility and enable the venue to showcase upcoming events, spotlight local artists and share relevant news in a new and innovative way.”

Solution

“Working with LG Electronics, Coffman Media, Reese Brother’s Productions and Peerless-AV, the GCCC utilized LG’s 4mm Direct View LED display to create a massive 60-by-7 foot video wall using a 25×2 cabinet configuration. Each cabinet contained 12 LG 4mm Direct View LED panels in a 3×4 module arrangement for a total of 600 panels in the connector hallway—an installation sure to catch the eye of any passerby both in and outside the convention center. Three video wall controllers and one media player were used to communicate and push content out to the display for vibrant, crisp, eye-catching images…”

“The modular, bezel-less design of LG Direct View LED not only makes it easy to install in large format video wall configurations, but it also offers integrators an aesthetically pleasing high performance display that can be seamlessly integrated into its surrounding environment, which was critical. In addition to form factor, picture quality was a major deciding factor during the purchasing process. With one entire side of the corridor comprised of windows, the team would need to select an ultra-bright digital signage solution that would be able to hold up even against the high levels of exposure to ambient light that this window-facing display would receive. At 1,000 nits brightness and at 480 pixels-by-4,500 pixels once installed, the LG 4mm Direct View LED delivered on all the display requirements for the project.”

Installation

“The 13 week installation, which started with a blank hallway and required full electrical preparations, custom mounting, and connecting all 50 of the cabinets, was completed on time due to the diligence and commitment of all key stakeholders.”

“In addition to the specialized customer service LG provided throughout, they also recommended Peerless-AV for a unique custom mounting solution that would fit the explicit needs of the project. Using a standard fixed wall solution for the cabinet design and catering it to the LG Direct View LED cabinets, Peerless-AV created a custom scalable mounting solution that offered depth adjustment and reduced potential weight strain on the wall.”

“‘As the industry leader for mounting solutions, Peerless-AV’s dedicated LED Solutions Team challenges themselves to set the standard of quality designs, while pushing the boundaries of what anyone thought possible,’ said Chad Gebhardt, Senior Product Manager at Peerless-AV. ‘We are pleased to have worked with LG and Coffman Media to make the vision of the LED Video Wall at the Columbus Convention Center come to life. With the SmartMount® Flat Wall Mounting System’s slim, space-saving design and display adaptors, a video wall that can overcome obstacles such as uneven walls is not only possible—it’s flawless.’”

“By preassembling the mount’s frame before it arrived at the GCCC, the integrators were able to easily attach the mount, and therefore the video wall, straight to the wall upon its arrival. This streamlined the process—which only took one week to install, calibrate, fine tune and launch—by reducing the amount of time it would take to hang the video wall. This, in turn, reduced overall labor costs accrued by the GCCC.”

Results

“Since the project’s completion in August 2017, the GCCC has benefitted significantly from the video wall. While the GCCC had not intended to use its new digital signage for advertising purposes initially, the venue received an overwhelming number of exhibitors and guests inquiring about advertising on the video wall during events after experiencing the impressive display for themselves, further adding to the solution’s overall return on investment.”

“One of the biggest priorities for the GCCC during the larger renovation project was to utilize a digital display that would deliver a wow-factor experience unlike any other convention center. Today, the convention center utilizes the LG Direct View LED video wall to showcase local artists, highlight noteworthy Columbus cultural experiences and share newsworthy content from local organizations, in addition to employing the signage as a new and innovative advertising medium for events, conferences and expos.”

To view the full case study, visit: https://www.lg.com/us/business/commercial-display/resources/case-studies