511611862We are pleased to announce the recent publication of our case study surrounding our project with the Daytona International Speedway® (DIS).

The story begins in 2013 when DIS embarked on a $400 million redevelopment project referred to as DAYTONA® Rising. The goal was to transform the speedway and give racing fans the ultimate experience, everywhere in the stadium. In addressing this goal, DIS focused on the importance of technology in enabling the ideal fan experience and sought out partners to add to its DAYTONA Technology Platform.

While DIS was looking for a wide range of technology solutions to support the project, a key emphasis was placed on the need for outdoor, weatherproof displays. Digital displays would make the impossible possible – fans would never have to miss a minute of the action, no matter where they were in the speedway.

fox-sports-barIn comparing the solutions offered by each supplier, DIS found Peerless-AV’s solutions to offer the best outdoor, weatherproof and direct sunlight readable capabilities. Peerless-AV’s displays would accommodate DIS’ needs while coming in on budget.

DIS decided on two Xtreme™ Outdoor Daylight Readable Display models that addressed all of its needs, with features including: sleek aesthetics, weather resistance, clarity, brightness, no maintenance, and versatility.

The IP68-rated outdoor displays’ fully-sealed, weatherproof design completely seals all internal components, including cable entry, to provide the utmost protection against outdoor elements in temperatures ranging from -40°F to 140°F. This design also ensures the displays are free of vents and filters, creating a maintenance-free solution. The displays’ polarization and optic bonding adjusts the screens’ brightness based on the surrounding conditions, creates superior contrast, and allows for perfect visibility even with polarized sunglasses on.

In this project, over 800 Peerless-AV outdoor displays were installed throughout the Daytona International Speedway, including in the concessions, stadium concourses, garage/pit areas, bathrooms, and more – wherever a display would fit, a display needed to be installed to ensure fans would never miss a minute of the race.

Today, race fans never have to miss a second of the racing action, even when they are waiting in line for a hot dog or taking a quick bathroom break.

To view the full case study, please visit: https://www.peerless-av.com/sites/default/files/Daytona%20International%20Speedway%20Case%20Study.pdf