Fall in Love with Digital Signage: Finding Your

Match

Digital signage has become an essential tool for businesses looking to captivate customers, convey information, and enhance operations. With a variety of options available, each serving different purposes, it’s important to understand how to find the perfect match for your business and its needs.

Read on to explore three popular digital signage options: outdoor-rated displays, dvLED video walls, and kiosks.

Outdoor-Rated Displays

Purpose:

Outdoor-rated displays are specifically designed to withstand harsh outdoor elements while providing vibrant, eye-catching visuals to attract passersby. This option is crucial for businesses looking to showcase content outdoors effectively.

• Key Features:
  • Durability: Built to endure weather conditions such as rain, snow, and extreme temperatures, ensuring longevity and reliability.
  • High Brightness: Outdoor displays are equipped with bright screens that are easily viewable in sunlight, fog, and darkness, making them effective for high-traffic areas at any time of day.
  • Versatile Content: Outdoor digital signage can showcase a variety of content types, advertisements, wayfinding, schedules, and more.
• Best Suited For:
  • Retail Stores and Restaurants: Great for promoting sales, events, or daily specials to draw in foot traffic.
  • Transportation Hubs: Airports, bus stations, and train stations can use outdoor signage to display schedules, advertisements, or safety information.
  • QSRs and Coffee Shop Drive-Thrus: Perfect for showcasing daily specials, nutritional information, or limited-time offers to entice customers, allowing for remote updates.

dvLED Video Walls

Purpose:

Large or small direct view LED video wall systems provide an engaging and dynamic way to display content, such as event promos or artistic murals, enhancing the customer experience. They are perfect for businesses aiming to modernize their facilities.

• Key Features:
  • Customizable Content: Easily update promotions in real-time, allowing for quick adaptations for day-to-day event schedules.
  • High-Resolution Displays: dvLED video walls offer sharp, vibrant visuals that make the content come to life, capturing customer attention and increasing sales.
  • Creative Configurations: dvLED video walls are fully customizable to be as large or as small as the venue wants. There’s also the opportunity for creative installation configurations, which can really make the content and the space come to life.
• Best Suited For:
  • Hotels, Resorts and Casinos: Ideal for promoting concerts, corporate events, attractions, and more, allowing for multiple advertisements to run in a loop.
  • Transportation Hubs: Airports, bus stations, and train stations can use large-scale dvLED video walls to display real-time updated schedules, safety information, or directional wayfinding.
  • Stadiums: Sporting events are packed with entertainment, from beginning to end, and dvLED video walls are the perfect platform to showcase all of the engaging activities going on, as well as live scoreboards and safety messaging.

Kiosks

Purpose:

Kiosks are interactive digital signage solutions that allow users to engage directly with the content. They provide an intuitive way for people to access information, make transactions, or for wayfinding.

• Key Features:
  • Interactivity: Users can interact with touch screens to find information, browse menus, or even place orders, enhancing customer engagement and speeding up wait times.
  • Customization: Kiosk content can be tailored to specific functions, whether it’s wayfinding, product information, or transaction processing.
  • Location Versatility: Whether the need is for indoor or outdoor digital signage, there are many reliable options available to suit both environments.

• Best Suited For:
  • Retail Environments: Ideal for stores looking to streamline customer experience with self-service options.
  • Public Venues: Airports, museums, and information centers can utilize kiosks to help visitors navigate and find relevant information effortlessly.

Choosing the best digital signage option may feel overwhelming, like searching for your one perfect match, but our team at Peerless-AV is here to help! To learn about all of Peerless-AV’s indoor and outdoor digital signage solutions, please visit peerless-av.com/pages/digital-signage.